On November 8th, the Roewe D7, the first product of the brand new series "D Family" of SAIC Roewe, was officially launched. The new car was positioned as a mid-to high-end car, and two versions of pure electric EV and plug-in hybrid DMH were launched, with listed equity prices of 143,800-170,800 and 121,800-141,800 respectively, based on the space, value and A-class car of B-class.

   From left to right: Mr. Wu Bing, general manager of SAIC Passenger Car Company, Mr. Wang Xiaoqiu, president of SAIC, and Mr. Yu Zhou, co-founder and president of Chasing Light Animation.

    On the same day, Roewe announced for the first time a brand-new brand value proposition of "enterprising, trustworthy and pleasant", and released a "D strategy", where "D" stands for Determine the Future, showing Roewe’s determination and confidence to grasp the core technology and win the future. "D" also represents the naming meaning of Roewe’s "D family", namely, Digital Empowerment, sustainable development and Dream For Better Car Life for users in China and around the world, which means Roewe will empower sustainable travel through digital intelligence and create a better car life for users.

    In addition, the Roewe brand also announced that the Roewe "D Family" will carry out innovative cooperation with the big IP "Chang ‘an Three Wan Li", and choose the image of "Gao Shi", which is widely known in the history of ancient China literature and popular in Chang ‘an Three Wan Li, as an unprecedented endorsement for Roewe D7 users.

   From left to right: Mr. Wu Bing, general manager of SAIC Passenger Car Company, and Mr. Yu Zhou, co-founder and president of Zhuguang Animation.

   With new sequence, new technology and new cycle, Roewe opens a new journey of new energy.

    In recent years, China’s automobile market has undergone changes leading the world in terms of driving forms. Pure electric vehicles and plug-in hybrid vehicles are growing rapidly in terms of market scale and penetration rate. The forecast data shows that by 2030, the market size of new energy vehicles will reach 21 million, and the market share ratio of pure electric, plug-in hybrid and fuel vehicles will form a pattern of 5:3:2.

    Facing the changes and opportunities in the new automobile era, Roewe put forward the future-oriented "D strategy", that is, new sequence, new technology and new cycle. After a lot of conversations with users, Roewe defined what a "new car" should look like: pursuing "core technology", "long-term value" and "original quality", paying attention to "safety first", "solid materials" and "attention to details", and at the same time having the honest courage to refuse false standards. This is the brand-new sequence of Roewe "D family".

    Roewe has always insisted on driving the core market with core technology, and new technology has made the birth of new products come naturally. The Roewe D7, the first model of "D Family", is built on two super platforms, namely "SAIC Xingyun" pure electric systematization platform and "SAIC Everest" electromechanical integration architecture. At the same time, it is empowered by technological achievements such as "Yunsu Intelligent Cockpit" and "DMH Super Hybrid System" with Roewe brand differentiation, which will bring users seven super values: super platform, super power, super space, super comfort, super intelligence, super safety and super experience.

    The DMH super hybrid system is the epitome of SAIC’s continuous investment and innovation in hybrid technology for ten years. It integrates the advanced achievements of the industry’s first "five-in-one" function, such as the powertrain brain PICU and the coaxial P1 motor. It is equipped with a 1.5L hybrid special engine with a thermal efficiency of 43%, with a fuel consumption of only 4.3L(CLTC) per 100 kilometers and a comprehensive cruising range (CLTC) of 1,400 kilometers, which meets the needs of users.

    Under the guidance of SAIC’s "Three-year Action Plan for the Development of New Energy Vehicles", Roewe will also take the core technology as the anchor point and continue to maintain forward-looking investment to move towards a new journey of new energy.

   Keep forging ahead and go to Pengcheng, Wan Li. Roewe D7 rewrites the definition of B-class car value with its strength.

    At the press conference, the cross-border cooperation between the character "Gao Shi" and Roewe D7 in this year’s popular animated film "Chang ‘an Three Wan Li" quickly formed a topic and went out of the circle. Three Wan Li in Chang ‘an is a landmark work of ten years’ growth, exploration and innovation breakthrough of light-chasing animation, and Roewe’s "D Family" is a new sequence based on SAIC Roewe’s continuous investment and innovation iteration in new energy technology in the past ten years. The strong alliance between the two sides dates back to the spiritual core of "enterprising".

    "Enterprising" is also the background color of Roewe brand. Roewe insists on mastering the core technologies that affect the future development of the industry and takes them as the driving force to drive the brand up.

   "Rear-drive pure electric cloud car" Roewe D7 EV

    As the first model of Roewe’s "D family", Roewe D7, with the support of SAIC’s new energy technology base, entered the B-class car market with "the space, the value and the price of the A-class car", and also intended to seize the cyclical opportunity, drive by the core technology, break through the level limit and rewrite the value of the B-class car defined by the joint venture brand for a long time.

   "Super Hybrid Cloud Car" Roewe D7 DMH

    In the next three years, with the "D family" as the core, Roewe will launch eight new energy vehicles one after another to achieve full coverage from pure electric to hybrid, from compact to mid-to-high-end models, and from cars, SUVs to MPVs. Full category coverage will bring users a worry-free smart travel experience and create a better car life.