Author | Weinika

Editor | Li Chunhui

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The frequency of hot search on star brokers is getting higher and higher, and it is almost catching up with the star himself.

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However, Wan Gang gave her domestic toothpaste after complaining about her agent, and Adi made a blog explosion to force her to lose weight. In addition, there are a lot of gossip about brokers. Before, Peng Yuchang’s so-called "amateur" girlfriend was exploded as TuTu, the agent of Tianhao Shengshi, and later Jackson Wang was rumored to be the love object of Jiang Zhenyu …

Although it is nothing new for brokers to walk from behind the scenes to the stage, Yang Tianzhen, Hua Du and Long Danni, known as the three godmothers in the entertainment circle, have made great efforts in variety shows this year, and there is a tendency to market themselves as "flow artists".

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And fans also spare no effort to "help" brokers debut, "xx company closed down" is almost the slogan of every fan. It is a daily "exposure" way for brokers and companies to be scolded by fans for their rights protection.?

For example, last month, YCY fans swiped their message in Weibo, demanding the replacement of an unprofessional brokerage team, forcing YCY himself to respond: "I really have no experience in firing the boss … loan operation?"

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Fans are heartbroken, but the agent is not the "retainer" of the artist. But two years ago, in a similar incident, the film and television of the Tang Dynasty came forward for Hugh and fired Hugh’s agent for inaction.

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From the brilliant "star company" Huayi, to the idol brokerage company whose fans are busy "teaching people to be human", artists have been brokerage for 20 years, and the market has changed several times, but the problem has not changed much.

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Film and television companies’ "love and hate" for artists’ brokers

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Everything has to start with the earliest brokerage business of film and television companies in the mainland.

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Film and television companies have unique advantages as artists’ brokers. Actors are an indispensable part in making a drama or film. If you cooperate more, you will sign the actors and form a fixed team of the company. This is the embryonic form of artists’ brokerage in the grass-roots period. Established production companies Huayi, Rongxinda, Hairun, Tangren, Huanrui, Huace and Noon Sunshine are such representatives.

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It should be pointed out that the emperor under the Hong Kong system does not belong to this category. Obviously, the mobility of Emperor artists is far less than that of mainland companies.The emperor’s right to speak for his own artists is also much higher than that of mainland companies. Why is there such a big difference?

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Huayi is a typical representative. In 2000, more than 40 artists, including Fan Bingbing, Li Bingbing, Ren Quan and David, joined Huayi Brothers. They all had the same agent-Wang Jinghua, who was called the first generation of domestic brokers.

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Wang Jinghua’s generation of brokers, also known as nanny brokers, take care of the stars’ filming work and daily life in every possible way, forming a strong emotional bond.

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But such ties are easily broken by interests, and the right to speak has never been in the hands of film and television companies from beginning to end. In addition to acting, stars also have foreign income such as advertising, and the proportion with film and television companies is usually "three or seven points", with film and television companies taking three and stars taking seven.

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Even if Huayi was aware of it, he began to engage in "option incentive" bundling and transferred part of his equity to try to retain artists. But in the turbulent capital market at that time, stars became the object of being chased. They are not satisfied with the small kindness of a little equity. After all, they set up a company casually, and there is a pile of capital rushing to invest.

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Huayi’s 2009 financial report also showed that "artist brokerage and related services" accounted for 20% of the annual income, which had dropped to 8% in 2013, and this business will no longer be displayed in 2014.By 2014, dozens of artists, including Fan Bingbing, Zhou Xun, Zhao Liying and Wang Baoqiang, had terminated their contracts with Huayi.

Huanrui and Tang people also failed to escape this robbery. Yang Yang, Tang Yan and Yang Mi, the famous artists of Huanrui, successively canceled their contracts; There were also two cases in the Tang Dynasty that caused a lot of uproar. After Kenny Lin won the case and terminated the contract successfully, Jiang Jinfu failed to do so, and did not leave until one year later.

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Artists’ brokers make film and television companies love and hate each other, except for the instability caused by the departure of popular artists.In fact, there is a natural contradiction between film and television production and the profit-seeking direction of artists’ brokers.Sunlight at noon, a veteran production company, reluctantly cut the meat and cancelled the artist brokerage business.

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It is inevitable that film and television production seeks to maximize profits and compress film remuneration, but this is contradictory to the pursuit of artists’ agents. At noon, Sunshine always insisted that the actor’s pay should not exceed 1/3 of the total investment. However, as its actors became popular because of the drama, the pay rose, and the problem arose.

Artist brokers are more and more like the "chicken ribs" of film and television companies. Having said that, there are still many popular artists who are their own bosses and go on the old road of "film and television production+artist brokerage". Yang Mi took his own artists to perform Jiaxing’s play, and a film "to the sky kingdom" brushed the faces of many artists, such as "Off the Mirror" Vin, "Little Fox" Dilraba and "Emperor" Vengo.

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However, this star company that relies too much on artists’ brands is more risky than the film and television companies in the grass-roots period. For example, the "Treasure Company" Xitian, its artists Huang Hai Bo, Jiang Jinfu and Wu Xiubo had accidents one after another, and I don’t know what was wrong with Feng Shui.

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Especially in the Internet era, dealing with public relations crisis, publicity and marketing, and fan operation is becoming more and more important, which has spawned a number of pure service-oriented brokerage companies represented by one heart. At the same time, the idol brokerage company, which is quite different from its style, has more and more right to speak, and it has begun to rise a new model of "inverted 37" and "inverted 28"-economic companies get seven and artists get three.

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Traditional brokers and idol brokers have very different discourse rights.

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In 2014, Yang Tianzhen, who worked as a propaganda director in Fan Bingbing’s studio for six years, smelled the smell of "the times have changed" and founded Yixin Entertainment, aiming at caring for all artists as customers.

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Yang Naizhen, who single-handedly transformed Fan Bingbing from a carpet star in Cannes into a "Fan Ye", gave full play to his advantages in the new era. From turning Lu Han and LAY, the four sons who returned to China, into "silly roe deer" and "little sheep", to turning the divorce crisis in Yuqi Zhang into a declaration of "independent women", they all performed brilliantly.

However, the one-dimensional ability has also led to widespread criticism that Yixin’s artists value marketing and despise their works. Lu Han, LAY, Yuqi Zhang and Nana Ou-yang left one after another. Yixin’s business and top management have undergone major adjustments this year, and Yang Tianzhen has also started the business of "plus size women’s wear".

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Relatively speaking, idol companies based on amateur draft are much less troubled in this respect.Although the contract was cancelled constantly, it won by sea tactics. As long as the draft brand is still there, we can constantly explore new people and deliver fresh blood to the company.

From the TV talent show "Super Girl" in 2004 to the video platform talent show "Creation 101" in 2018, countless trainees and cultivating idol companies have risen, and the times have been magnificent, Lehua, Kunyin, Siba Media and Awakening the East. "Jealous" traditional veteran film and television companies, such as Huace and Emperor, have also begun to send trainees to talent shows.

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Long Danni, the godmother of the draft, also went from Tianyu Media, which is co-operated by Hunan Taiwan, to the establishment of Wow, Wow and Wow, which is deeply bound with Tencent. This kind of company’s contract with amateur stars is always "overbearing". Dong Lei, a lawyer who handled a large number of Tianyu cancellation cases, revealed in an interview:Wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow

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Sean Xiao, who became popular in The Untamed, suffered from the termination of the contract. Now, although he has set up a personal studio, he is still affiliated with the name of Wow.

There are also a few draft stars who insist on canceling their contracts at huge compensation. There was a 4-year dispute between Chen Chusheng and Tianyu, and the superimposed liquidated damages amounted to 38 million. Later, KUN and the former brokerage company dissolved the contract according to the sea, and was claimed as much as 80 million yuan in liquidated damages. Fortunately, as "ikun" hoped, they lost the case. However, there are still countless unsuccessful cancellations, such as KATTO of Kunyin Entertainment, who was buried in the snow because of the failure to cancel the contract.

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Speaking of "snow storage", if it weren’t for the idol company’s use of this power on Xiao Aidou, we would have forgotten that this incident, which often happens in Han Yu, Japan and Hong Kong and Taiwan entertainment in its heyday, almost didn’t exist in the mainland.

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Take Japan as an example. How do they manage that the brokerage company can ban a popular artist and stifle the star to run the studio independently?

Rena Nonen, who was popular because of "The Sea Girl", was hidden in the snow by LesPros.

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Before the 1990s, Japanese TV stations and artists’ offices were just ordinary cooperative relations. In the mid-1990s, Genese’s Tsuyoshi Domoto starred in "Jintianyi Juvenile Notebook" and Kimura Takuya starred in "Long Vacation", which successively won the ratings in 1995 and 1996.

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The TV station began to use Genese artists, and the firm firmly grasped the right to speak, and began to dominate the production of TV stations, focusing on packaging and launching dramas that meet the image of its artists.

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In fact, this hegemonic relationship is not unbreakable. Once the drama starring Genese artists is overturned, it will shake the dominance of large firms. But magically, because of the existence of the great god Kimura Takuya, almost every series is among the best in ratings, winning 10 titles from 1996 to 2016, which has maintained the ratings myth of Genese Office for nearly 20 years.

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Because of the right to speak, large firms have laid down unwritten rules for TV stations: no artists who resign from the firms can be used. Once the artists of large firms cancel their contracts, they can’t appear on TV. Artists who dare not cancel their contracts are mostly "fish" at the mercy of any firm, and their salary level is about equal to that of ordinary civil servants. An artist who cancels his contract, no matter how popular, has no chance to play. For example, Hikari Mitsushima, who was called "the four great actresses of the new generation" by Tokyo Film Festival, left the club empty for two years.

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On the other hand, at home, it is the other extreme. Stars always hold the right to speak in their own hands, whether they are nanny brokers or service brokers. Popular actors and idols love beans, and most of them stand on their own feet and are not bound to any company. At most, only a part of the brokerage contract, such as film and television, fashion, etc., will be handed over to a certain company for operation.

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We have entered the retail era with many studios.

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Retail era:

With the rise of online drama brokerage companies, the right to speak on the platform is dominant

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The Japanese entertainment industry has broken the hegemony of brokerage companies and TV stations to some extent because of the entry of streaming media such as Netflix. Hikari Mitsushima’s younger brother, Shinnosuke Mitsushima, left the club with his sister, and even though he was banned by the TV station, he could also appear in online dramas such as Naked Supervision produced by Netflix and Song of Curry produced by bilibili.

In China, where streaming media is developing more rapidly than in Japan, video websites have gradually mastered the right to speak in the film and television circle."The brokerage company is not important, mainly depends on the artist." A casting director in the circle broke the embarrassing situation of the brokerage company.Artist brokers seem to have entered an era that is even more "chicken ribs" than the grass-roots period.

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The main decision-making power of "watching artists" lies in the platform. Nowadays, from established film and television companies to emerging online drama production companies, most of them are working for the platform.

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Internet platforms select artists and pay most attention to data and product matching. According to the artist’s coffee spot, match the online dramas of different orders of magnitude on the platform. Light weight and sweet pet drama made Hu Yi Tian, Li Xian, Steven Zhang and Ding Yuxi popular overnight.

And these "husbands" come from different brokerage companies, and the retail era seems to have created a prosperous scene of "a hundred schools of thought contend". Although there are many brokerage companies and individual studios, the online drama production companies behind the platform still follow the old path of Huayi and Huanrui, and develop their own artist brokerage business, such as Kung Fu Zhen Yan, Wuyuan Culture and Linghe Jiayi.

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After all, these quality production companies have won the trust of the platform and have a certain right to speak. They also want to win the popularity of their own artists and share a piece of the artist broker’s soup.

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However, the legacy of history can only be repaired at any time, and there can be no complete solution. For example, the contradiction between artists’ termination, tainted artists and artists’ income and compressed production costs. The new situation is that under the background that idol brokers such as Siba Media have turned to film and television production, film and television production companies have lost the advantage of "many people" in front of idol brokers who mass-produce amateur stars every year.

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And what kind of power relationship will be formed between the platform and these star retail investors in the future, we may get a glimpse from the rumors that Leo and Allen were banned.

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