On May 30th, the "618" promotion will be launched soon, and JD.COM’s first "618" and "the most delicious" list will be released. According to the data of e-commerce sales and users’ favorable comments, as well as 27 top fresh food products recommended by buyers, they were ranked in the highest honor hall of "618" food fresh quality. These 27 products were considered as the highest quality, most distinctive and most representative fresh food products in JD.COM during the "618" period.

　　On the same day, JD.COM Supermarket also announced that it would sell ready-to-eat sea cucumbers with the lowest price in the whole network during the "618" period.

　　　　This list was released by JD.COM Supermarket. At the press conference, JD.COM Supermarket also released the self-operated product selection strategy for the first time, revealing the methodology of supermarket buyers in JD.COM.

　　The first "618" and "Most Worthy to Eat" products were all selected through the selection methodology of JD.COM supermarkets, with milk being the most on the list, with a total of three items. Including, the content of protein per 100 ml is as high as 6.2 grams, which almost reaches the ceiling of protein content of domestic dairy products. In JD.COM supermarkets, the average growth rate has exceeded 200% for three consecutive years. Anchor milk with organic certification issued by New Zealand, a big dairy country in the world; Especially for lactose intolerant people, a2 children’s milk containing natural A2-β casein is produced by extremely rare cows containing A2 gene.

　　There are also three types of dairy products on the list, including Anmuxi yogurt, which is reverse customized by JD.COM Big Data and added to Guizhou Xiuwen Kiwi in natural high-altitude producing areas, to help rural revitalization; Mu Si cheese with a cheese content of more than 70%; OATLY, which does not contain trans fatty acids, zero cholesterol and zero lactose, and also adds dietary fiber, and x Joy co-branded Doga oatmeal ice cream.

　　There are also three kinds of products on the list of prefabricated dishes, including CP, a prefabricated dish that can best restore the taste of Cantonese restaurants, and Yi Pepper Pork Chicken, the chef of cp food; Focus on pure and non-added Jingjiafang Jintang fish with Chinese sauerkraut; No trans fatty acids, pure animal cream, zhiluodai sugar iceberg lava chocolate box cake.

　　In addition, fresh meat also has two products on the list, including Xiaoqin ready-to-eat sea cucumber cooked in restaurants with innovative techniques, and American polar and Niubaole shoulder, which were selected by 14 Michelin restaurants in the United States.

　　In the staple food condiment, there are also four top foods on the list. Comprises Wufangzhai zongzi, which takes only 30 minutes from wrapping to bagging and sealing, and is quickly locked to keep fresh taste to the greatest extent; Dried prawns from Dongshan Island, Fujian Province are used as raw materials, and the protein content is several times to dozens times higher than that of fish eggs and milk. Produced in Xishuangbanna, with a hundred years of planting history, but unknown, the taste is extremely soft and glutinous, and only the thumb is long, "Yuxiang Yunnan Xishuangbanna thumb corn"; Produced in Inner Mongolia grassland, it is beneficial to cardiovascular and cerebrovascular diseases and ready to eat.

　　On snacks, there are three extremely special products on the list. Includes: pregnant and full pregnant women with zero taboo ingredients, spicy strips, spicy adzuki beans and tendons to relieve online celebrity snacks, dried beancurd as a child; Cocoa beans from Ghana, milk from New Zealand and coconut milk from Indonesia are used as raw materials, and the taste is as dense as ice cream. Qiaqia-made fresh macadamia nuts were planted on a large scale in China instead of imported ones.

　　On the drinks, there are four drinks from the most classic producing areas. Including, from Baoshan, Yunnan, a high-altitude gold producing area in the world, and adopting four different raw bean treatment methods, HOGOOD Yunnan small coffee; By using the three-dimensional extraction process, the hand-washed sinloy Xinlu ear-hanging coffee was highly restored. Perrier Parisian water (Perrier) with limited taste, specially developed for China market; Finally, JD.COM Supermarket also put the customized Pu ‘er tea gift box for the 20th anniversary of Gongming JD.COM, which searched for 20 tea mountains in Yunnan and tasted 20 flavors, on the final list.

　　JD.COM supermarket product selection is divided into two steps: product selection analysis and product selection survey. Among them, the analysis of product selection is mainly research and analysis, which respectively studies five aspects: policy trend, industry situation, user demand, own advantages and current situation of competitors. Select the direction of commodity category through product selection analysis, such as a certain type, a certain price band and a certain product characteristic.

　　After the analysis of selected products, the second step is the actual survey of selected products, which is the most competitive advantage of JD.COM supermarkets. Buyers need to go to places of origin and factories to carry out a lot of field work.

　　The practical survey of selected products is carried out around three aspects: better, more economical and richer, which is divided into seven steps. In order to choose better quality goods, we should go to the producing area, production source and factory for extensive field investigation; Conduct large-scale experience evaluation of the same type of goods; It is also necessary to carry out laboratory tests for various performance indicators of commodities. In order to make the price the lowest, we should compare the prices of different commodities; It is necessary to compress intermediate links and find the source of production; It is necessary to reduce costs through exclusive customization and large-volume procurement. In order to enhance the richness, we should exhaust all sub-categories of goods for each category and attract as many brands and businesses as possible.